Back in May I reported that Cox might license TiVo technology. Well, just today, TiVo and Cox announced a deployment agreement. Under the agreement:
TiVo will customize its cable software for deployment on compatible Cox DVR set-top-boxes. TiVo’s downloadable software will allow Cox to deliver the TiVo® service in Cox subscriber homes without replacing existing DVR boxes, and without an install appointment. In this way, current Cox DVR customers who wish to enjoy the award-winning TiVo service, can quickly and easily add the benefits of TiVo to their DVR subscription.
The service is expected to launch in select Cox markets in the first half of 2007
This is obviously good news for TiVo. Now they have a partnership with Comcast, Cox and DirecTV. I sure do wish I had more stock in TiVo!
Spotted on: ZatzNotFunny (Digg)