NCTA & TiVo Announce SDV Dongle For 2008
Earlier today, TiVo and the National Cable & Telecommunications Association (NCTA) announced that a USB hardware dongle is in development that will allow both the TiVo HD and Series 3 to receive Switched Digital Video (SDV) content.
ALVISO, CALIFORNIA and WASHINGTON, D.C. — The cable industry and TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today announced that cable operators will next year introduce a new external adapter that will enable TiVo® digital video recorders that use CableCARDs™ to access switched digital cable channels without a set top box, according to National Cable & Telecommunications Association (NCTA) President & CEO Kyle McSlarrow and TiVo President & CEO Tom Rogers.
The new external adapter will attach to TiVo Series 3 HD DVRs and TiVo HD DVRs to ensure the DVRs can directly access all digital channels including switched digital cable channels. The adapter will work on any Unidirectional Digital Cable Ready Product (UDCP) that has a USB connector and necessary firmware. The cable industry is working with TiVo to ensure that installation of CableCARDs and the adapter will be easy and seamless for the consumer.
Cable operators will make the new adapters available for TiVo customers in the second quarter of 2008. Cable operators and TiVo will work cooperatively to alert TiVo customers about availability of the new adapter.
This press release is like music to my ears. The SDV issue has had me concerned for some time now. Maybe the most recent lifetime subscription offer isn’t such a bad deal after all .
Thanks to everybody who sent this news tip in!